Tuesday, December 27, 2011

Used Car Sales and Internet Technology


We all know how people value their cars and in buying them, they also expect the same value in terms of service and accessibility. Traditional selling aside, sellers are now able to add more value to their service. This has been made possible with the use of digital technology and it’s the customer who benefits the most. There’s this Italian car sales business, Garage del Parco, which specializes in used cars in Milan and other places in Italy. The website practically shouts - auto usate milano and vendita auto usate.

Using web technology, it’s easy to understand what those Italian phrases mean and thus, compro auto usate or buy used cars, can easily be translated online from website outlet sellers like Garage del Parco. The website is wholly in Italian, but with the use of digital technology, it’s also helpful to foreigners in need of a car for practical transportation in Italy. If they don’t know how to speak Italian, then all they need to do is use a translation service like Google Translate and one can read the site in English or some other language. In Google’s browser, Chrome, simply right-clicking on the page gives the option to translate. Otherwise, translation can be set to automatic through the browser settings.

You might ask, “Why not simply use English?” Well, it’s all about targeting. Garage del Parco has been in the business of selling used cars since the 1970s so they know who they’re selling to and what their customers want and need. From its beginnings as a simple workshop of a hardworking father to the new Garage del Parco that provides online services, this Italian used car dealer has come a long way. It still sells the same brands of cars like before, such as the popular Ferrari and dependable Maserati , but the service has remained the same. It still gives emphasis to efficiency, competence, and meticulousness. Picking and buying a used car has never been so easy, now that the Internet is used. 

Sunday, October 3, 2010

High Capacity 3D Memory Chips Technology


Computer memory technology hasn't changed much in the last few years. This situation might not last long, though, because a graduate student at Rice University, Jun Yao (top), may just be on the right track on discovering the workings and intricacies of what could be the new computer memory of the 21st century. Yao had been using graphite in his project and what he discovered caused quite a stir. He found out that by the simple application of voltage, nanocrystalline pathways could be created in silicon oxide, an insulator in the graphite. Low voltage pulses (3.5 and 8 volts) could open and close the pathways, conveniently allowing for a switching effect. The phenomenon essentially made a two-terminal resistive memory bit (5 nanometers wide) possible.

Yao's discovery may soon become the basis for high-capacity 3D memory chips. But Yao isn't alone in the endeavor or competition to release the first of such a chip. Yao's argument is that the silicon dioxide in graphite that what will make 3D memory chips possible. Initially, there was critical resistance to his ideas, but he sold the concept nevertheless. It all began when he was assisting chemist James Tour in ones of the Rice labs with a graphitic memory project when he thought of removing the graphite and was surprised to discover that the circuit still worked.

Yao recounted how he became surprised and excited about the discovery. He emailed his superior and the following day, "the prolonged debates over the mechanism between me and the graphitic guys began," he said. With most of his colleagues unconvinced, Yao spent months experimenting. He combined silicon oxide with every material he could find, trying to determine if there was some other factor that he missed, but "they all worked," he said, "because the silicon oxide was carrying the load." What was happening in the silicon oxide was that a strong electrical pulse between semiconducting silicon strips off oxygen atoms, producing the nanoscale bit between the terminals that following pulses could switch on and off. Yao is currently working on making his silicon oxide memory more visually understandable.

Yao already has the reputation of drawing the logo of Rice University (above, left) by hand into electron-beam controller software to create a microscopic masterpiece from forests of carbon nanotubes!

Do you want to know if your memory is still good? Buy this SpongeBob Squarepants memory game! Click here or on the image to order.