Tuesday, December 27, 2011

Used Car Sales and Internet Technology

We all know how people value their cars and in buying them, they also expect the same value in terms of service and accessibility. Traditional selling aside, sellers are now able to add more value to their service. This has been made possible with the use of digital technology and it’s the customer who benefits the most. There’s this Italian car sales business, Garage del Parco, which specializes in used cars in Milan and other places in Italy. The website practically shouts - auto usate milano and vendita auto usate.

Using web technology, it’s easy to understand what those Italian phrases mean and thus, compro auto usate or buy used cars, can easily be translated online from website outlet sellers like Garage del Parco. The website is wholly in Italian, but with the use of digital technology, it’s also helpful to foreigners in need of a car for practical transportation in Italy. If they don’t know how to speak Italian, then all they need to do is use a translation service like Google Translate and one can read the site in English or some other language. In Google’s browser, Chrome, simply right-clicking on the page gives the option to translate. Otherwise, translation can be set to automatic through the browser settings.

You might ask, “Why not simply use English?” Well, it’s all about targeting. Garage del Parco has been in the business of selling used cars since the 1970s so they know who they’re selling to and what their customers want and need. From its beginnings as a simple workshop of a hardworking father to the new Garage del Parco that provides online services, this Italian used car dealer has come a long way. It still sells the same brands of cars like before, such as the popular Ferrari and dependable Maserati , but the service has remained the same. It still gives emphasis to efficiency, competence, and meticulousness. Picking and buying a used car has never been so easy, now that the Internet is used.